What Makes a Great Private Bank? – Here’s What the CEOs Say

Gabriel Brenna, former Group CEO, Liechtensteinische Landesbank:

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Former LLB CEO Brenna: Reliability amid market swings. (Image: Courtesy)

In uncertain times, a bank’s true strength is revealed not just through its financial stability, but also through its mindset.

When markets fluctuate, geopolitical tensions rise, and trust in economic systems erodes, clients are not looking for quick fixes—they want reliable partners who offer guidance, instill confidence, and stand firmly by their side.

Staying Calm

They want a banking partner that remains composed during turbulent times, acts with a long-term view, and provides advice based on their individual circumstances.

A bank must demonstrate strength on several levels: sound finances, forward-looking risk management that realistically assesses and manages market and credit risks, and above all—client closeness.

Trust as the Most Valuable Asset

This personal relationship, combined with informed advice and a long-term perspective, builds trust—and trust is the most valuable currency in uncertain times.

This is where LLB shines. As a traditional and exceptionally solid bank, we meet complexity and uncertainty with experience, expertise, and a strong sense of responsibility. Our relationship managers have guided individuals and families for decades—not just during periods of growth, but especially in challenging times.

Over the past few years, we’ve repeatedly demonstrated that we perform best when times are toughest.


Next up: the statement by Lionel Aeschlimann, Senior Managing Partner, Mirabaud.