Pictet Opens New Asia Desk

The Asia Desk in Zurich will complement Pictet Wealth Management’s hubs in Singapore and Hong Kong covering regional clients. A spokesperson confirmed the information researched by finews.com. The move underscores the strategic importance of Asian markets for Pictet.

The move underscores Pictet's strategic importance to Asian markets. Three members of the new team, including the head of the unit, Xiaodan Predoehl, are joining from rival private bank Lombard Odier.

Switzerland as a Booking Center

The team will be complemented by two experienced relationship managers from Pictet Wealth Management: Michael R. Strasser from Zurich and Olive Ma, who will relocate from Hong Kong to Zurich.

The team is rounded off by an assistant and an investment specialist, ensuring Pictet Wealth Management’s extensive investment expertise is readily available to clients.

The desk will serve Asian clients who value Switzerland as a booking center. Key demand drivers are geopolitical stability in the country, asset diversification and access to European investment expertise seamlessly integrated across time zones.

Tailored to the Needs of Asian Clients

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Victor Aerni, CEO of Pictet Wealth Management in Asia (Image: VA)

«With the new Asia Desk, we have a highly qualified team on board that is tailored to the needs of our Asian clients,» Victor Aerni, Equity Partner and CEO of Pictet Wealth Management in Asia, said. «The combination of many years of experience, language skills, and a deep understanding of Asian markets puts us in a position to successfully tackle this market potential in the long term.»

Pictet's long-standing experience in succession planning and the stability of an owner-managed company make the group particularly attractive to wealthy clients who value cross-generational wealth management. «We are confident that the new Asia Desk will unlock further growth potential for the Pictet Group,» the spokesperson added.