As of Monday, Bianca End has assumed leadership of Nexi Switzerland, a provider of payment solutions, as Country General Manager. She succeeds David Gebhardt, who has served as interim head since October 2024, following the departure of former Country General Manager Marianne Bregenzer, who joined Dun & Bradstreet as Country Leader for Switzerland and Austria.
 
According to the press release, End has over 20 years of international experience in the technology and digital industries. Most recently, she served as Head of Field Sales Corporate at Google Cloud Switzerland and was a member of the Google Cloud Alps Leadership Team. In this role, she was responsible for business development with clients across both traditional and digital sectors, while managing a multi-member team to expand Google Cloud's business in Switzerland.

Strong Focus on the SME Segment in Switzerland  

Earlier in her career, she held various leadership positions at Microsoft in Midmarket and Small Business, Channel Marketing, and Sales Enterprise Services.
 
Thomas Spreitzer, CEO of Nexi DACH, commented on the appointment: «With her clear focus on growth and collaboration, as well as her proven expertise in digital transformation, she is an excellent fit for Nexi and our expansion strategy in omnichannel payment solutions. The SME segment is particularly important for us in Switzerland, and Bianca End's experience in this field is a major asset to consistently drive our growth in this segment.»

Nexi describes itself as Europe's leading PayTech company, active in more than 25 countries with over 10,000 employees. The listed Nexi Group is headquartered in Milan.