Swiss fintech GenTwo is now officially part of the Swiss Structured Products Association (SSPA) as a partner member. The admission expands the association’s network to 53 members, spanning the full structured products value chain.

The move comes seven years after GenTwo’s founding in 2018 – a notable delay given the company’s rapid rise as a key player in the market. The timing may also signal a new maturity in GenTwo’s business model, seeking some alignment with the broader structured products ecosystem.

«Strenghtening the Ecosystem»

SSPA President Georg von Wattenwyl welcomed the new member: «We are pleased to welcome GenTwo to the SSPA. Their innovative approach to investment solutions enhances the diversity of our Association and strengthens the Structured Products ecosystem in Switzerland.»

At this year’s Asset Rush event in Zurich, which was covered by finews, the planned membership was already previewed in the presence of market leaders and digital disruptors alike.

Future of the Business

«It’s inevitable that all parties in the Structured Products ecosystem sit around the table together to create the future of this business,» said GenTwo CEO Philippe A. Naegeli. «The democratization of financial markets is happening now, and innovation is coming from all directions. By joining the SSPA, we’re not just becoming a member – we’re adding another piece to the puzzle.»

Behind the move lies a broader industry shift. The Swiss structured products market is undergoing a notable transformation since the post-2008 regulatory reforms. Innovation is increasingly coming from diverse sources – traditional banks are now collaborating with tech platforms and specialized market entrants.

Inclusive Strategy

While the market remains concentrated among large banks, SSPA’s inclusive strategy signals a commitment to managed growth and innovation, with traditional finance adapting to embrace selective change.

Since its inception, GenTwo has enabled over 300 financial intermediaries across 26 countries to create more than 1,600 investment products on its platform, with a cumulative volume exceeding $6 billion. The firm’s core proposition is to simplify complex securitizations through technology – thereby enabling wider market access under existing regulatory frameworks.