In 2024, Swiss online bank Alpian carried out a costly yet relatively successful client acquisition campaign: although the financial institution paid commissions of CHF 1.13 million for new clients last year, client assets nearly tripled to CHF 26,3 million (previous year: CHF 9,1 million), according to the recently published 2024 annual report.

However, due to these commissions, operating income declined sharply, amounting to only CHF 115,000 — a drop of 88,4 percent. The Geneva-based finance blog Finance Corner also reported on this. Alpian is majority-owned by Fideuram – Intesa Sanpaolo Private Banking, making it part of the Italian banking group Intesa Sanpaolo.

Further Investments in the Platform

The majority of 2024 revenues came from other ordinary income, mainly banking services. Alpian does not limit itself to wealth management, but also offers typical neobanking services such as foreign exchange and payment transactions. While the percentage changes are significant, the absolute figures remain low.

Operating expenses rose by 23,7 percent, primarily due to investments in the platform and the development of new products.

In the Red

Despite strong growth, the operating result remained clearly negative: the loss increased to CHF 29,2 million, up from CHF 23,0 million a year earlier. After taxes, the bank posted a net loss of CHF 29,4 million in 2024, compared to a loss of CHF 23,1 million in 2023.