CEO Gianmarco Bonaita remains cautiously optimistic, noting that 2024 could become Alpian's most successful year yet. «By midyear, we were able to double our volume, and the outlook for the second half of the year is equally promising,» he says.

The milestone of CHF 100 million in assets under management was surpassed by midyear. 

Switzerland’s First Digital Private Bank

Alpian is Switzerland’s first digital private bank. Founded in Geneva in 2019, its mission is to revolutionize the financial sector and democratize wealth management. The bank operates under a license granted by the Swiss Financial Market Supervisory Authority (FINMA) and has been active in the market for two years.

«In this short time, we’ve proven that we can deliver the results we promise our clients,» says Bonaita.

Strategic Adjustments for Growth

Alpian’s typical client is 40 years old and has investable assets of at least CHF 100,000.

To fuel growth, the digital bank has made some strategic compromises. Last fall, Alpian introduced personalized wealth management mandates starting at CHF 2,000.

Digital Expertise With a Personal Touch

A core element of Alpian’s offering is its app, which combines daily banking, investing, and wealth management. However, the neon bank also places a strong emphasis on personal consultation. Bonaita is committed to this hybrid approach: «Our clients are highly digital-savvy, but personal advice and interaction remain essential—especially in wealth management,» he says.

Growing Interest Abroad

While Alpian is steadily gaining traction in Switzerland, Bonaita acknowledges there is still work to be done. «We’ve made significant progress, but we’re not yet where we want to be,» he says, adding that the domestic market offers substantial potential.

Despite Alpian’s focus on Switzerland, international interest is growing. «We are receiving an increasing number of inquiries from neighboring countries, where people are eager to use our services,» says Bonaita.

Still, Alpian’s leadership is taking a measured approach. «We take these requests seriously, but we must first establish a solid foundation in Switzerland before expanding beyond its borders,» Bonaita concludes.