For 2025, Twint reports more than 901 million transactions. This represents an increase of 17 percent compared with the previous year, according to a media release issued on Tuesday.

As usual, the company did not disclose any figures regarding total transaction volume.

In 2024, the company had reported transaction growth of 31 percent. In 2020, Twint surpassed the mark of 100 million transactions for the first time. In 2017, its first year of operation, the figure had been just 4 million.

High Market Penetration

The flattening of the growth curve appears to be linked to rising market penetration. According to the statement, Twint now has more than 6 million users in Switzerland. This means that two out of three people living in the country now use the payment app. Brand awareness among the Swiss population aged over 16 has reached 99 percent.

Last year, the ratio of commercial transactions to private peer-to-peer transactions was 77 percent to 23 percent, the statement continues. Twint is offered as a payment option in around 81 percent of brick-and-mortar stores and 86 percent of online shops. Approximately 65 percent of commercial transactions take place at physical points of sale, while 35 percent occur in remote commerce.

Modernizing the Offering

For the current year, Twint plans to modernize its existing systems and expand its range of services. The agenda includes the introduction of Twint Invoice and Twint Direct Debit as paperless alternatives to QR bills and traditional direct debit procedures. Payments in online commerce are set to become faster and easier with «Twint Express Checkout.»

To attract new customers, further marketing initiatives are planned, such as «Twint Prio Tickets,» which allow users to purchase concert tickets before the official sales launch.

Digital Sovereignty

The company also sees itself as an important pillar in safeguarding Switzerland’s digital sovereignty and independence from global tech giants. This includes ensuring that Swiss payment providers have full access to all technical interfaces required for digital payments.

Accordingly, the company welcomes the fact that the Swiss Competition Commission (Weko) is examining Apple’s practices regarding the use of the NFC interface on its devices as part of a preliminary investigation.

Fees Trigger Dispute with Retailers

Last summer, a complaint against Twint was filed with Weko. The retail association Swiss Retail Federation is seeking to challenge the level of Twint’s fees. The company is accused of abusing its market power and charging excessive fees.

Twint, for its part, points to its transparent and, compared with other payment processors, competitive fee structure.