Bitcoin Suisse Brings Sales Expert into Executive Management

The Swiss crypto-services provider Bitcoin Suisse is strengthening its Group Executive Management: As of 1 December 2025, Roman Przibylla will assume the newly created role of Chief Client Officer (CCO). With this appointment, the Zug-based company is sharpening its focus on international growth and scaling its premium services.

Przibylla has many years of experience in building and leading sales organizations at Vontobel, HSBC, Deutsche Bank, Commerzbank, and Maverix Securities. In these roles, he was responsible for establishing structures in major financial centers and played a key role in acquiring new client segments. At Bitcoin Suisse, he will oversee go-to-market activities and drive expansion in both existing and new markets.

CEO Peter Camenzind described the new hire as «a valuable addition to the group.» Przibylla brings «a deep understanding of financial products, digital marketing, and client dynamics,» which will be crucial for the next phase of growth.

The new CCO emphasized that he aims to bring his experience from the traditional financial world into the dynamic field of crypto assets: «The industry is evolving at an unprecedented pace. My goal is to leverage proven strategies in growth, risk management, and client relations to unlock further potential in this asset class.»