What Makes a Great Private Bank? – Here’s What the CEOs Say

Anke Bridge Haux, CEO, LGT Bank Switzerland:

02 LGT Anke Bridge Haux
«A triad of closeness, competence, and long-term vision»: LGT Switzerland CEO Bridge Haux. (Image: Courtesy)

In a demanding environment marked by volatile markets, evolving regulatory frameworks, and technological disruption, guidance and reliability are more sought after than ever. A good private bank offers more than products and returns. It is a long-term partner that builds, nurtures, and evolves client relationships—often across generations.

It understands its clients' individual circumstances holistically, thinks in integrated solutions, and communicates transparently, honestly, and on equal footing. Three factors matter in particular:

Trust, Individuality, Responsibility

First, trust: Long-term support and consistency in advice build trust. Especially in times of change, a personal and constant point of contact makes a real difference.

Second, individuality and foresight: A good private bank listens, understands—and from there develops tailored, sustainable strategies that go beyond short-term market cycles.

Remaining Personal in a Global Context

Third, responsibility: A good private bank accepts responsibility not only toward clients and employees, but also society. Today, managing wealth means taking some responsibility for tomorrow. This applies to sustainability, innovation, and succession planning.

Our clients value this triad of proximity, competence, and long-term perspective—complemented by a stable environment, a strong capital base, and the ability to remain personal even in a global context.


Next up: the statement by Giorgio Pradelli, Chief Executive Officer, EFG International.