Radicant is appointing Lenah Nicola Crass as chief marketing officer (CMO) effective August 1, it said in an emailed statement Tuesday. Crass, who joins from UBS, will also become an executive board member. 

As the fintech's CMO, Crass will be responsible for marketing, communications, and client support, and is tasked with building a client-focused marketing and communications team. The bank is seemingly ramping up its activity since obtaining its Swiss banking license in May, as finews.com reported.

Banking Experience

Crass joined UBS in 2019 as head of strategic marketing wealth management, responsible for pan-European marketing strategy, with a strong focus on digital marketing. Before that, she spent several years at Bank Julius Baer as head of marketing communications. Her career path also includes SIX Group as head of marketing services and several years of experience as a client advisor at Lombard Odier Group.

«With Lenah as CMO, we are excited to leverage her extensive experience in wealth management services for affluent clients to democratize private banking through innovative technologies, serving as a digital life partner to affluents for personalized, sustainable financial services,» said Radicant CEO Anders Bally.

Radicant bills itself as the first digital and collaborative provider of sustainable financial services that are strategically aligned with the UN's 17 Sustainable Development Goals (SDGs) and is a subsidiary of Basellandschaftliche Kantonalbank.